⏪ Previously
TAP-TEST MOCKUP
Brand character · Demo 1 of 1

Meet Nipsey.Meet Nipsey.

James's Rat Terrier, reimagined as Previously's brand character. He lives on the site, reacts to what's playing, and dances to the actual beat — not a canned loop. Two demos below. Tap through everything.

Demo A

Mini-player mascot

Nipsey docked beside the corner mini-player. Flip between Music (he dances to a real synthesized groove, driven live by the Web Audio analyser), Podcast (headphones on, vibing), and Paused (curled up asleep). Watch the level meter — the dance follows it. P.S. there's a secret song… 👀

Try the mini-player →
Demo B · New

Site-wide companion

Nipsey as a permanent brand character on every Previously page — no box, just him floating on the screen. Drag him anywhere; he keeps his spot across pages. He notices what you click, paces when he's bored, gives you the cute stare, then dozes off. Play the trailer test and he turns to watch it with you. Tap him to say hi, × to dismiss, the paw brings him back.

Try companion mode →

Tap-test build · previously-mockups · not production code. Beat-reactivity is real: Web Audio API AnalyserNode → animation rig.

Nipsey · chilling